Nouvelles tendances dans le rasage des hommes

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New trends in men’s shaving

Personal male care is no longer a secondary subject: it has become a true expression of style, identity and well-being. Men’s shaving, in particular, has evolved beyond its initial function to become a ritual that many rediscover with pleasure, as part of a conscious and refined routine. This transformation is not only the result of an aesthetic change, but also of a new sensitivity: increased attention to the quality of products, their origin, their impact on the skin and their respect for the environment.

In this context, today’s men are looking for much more than just a functional razor. They are interested in natural ingredients, durable objects, and sensory experiences that bring them comfort and distinction on a daily basis. They also want personalized solutions, rituals adapted to their skin type, lifestyle and preferences. The requirement is no longer only on the visible result, but also on the path taken to obtain it.

At Plisson 1808, this evolution is an integral part of our history. For more than two centuries, we have combined tradition and innovation to offer unique treatment experiences. Attentive to the new expectations of contemporary men, we invite you to discover the most striking trends in the world of shaving and male care. A journey through the values that define the present and inspire the future of everyday elegance.

The return to natural ingredients: well-being and respect for the skin

One of the most significant developments in the world of men’s shaving is the renewed interest in natural ingredients. Far from being a mere passing trend, this choice responds to a search for balance between efficiency, respect for the skin and ecological awareness. Today’s men not only want products with visible results, but also formulas that preserve their skin health while minimizing their impact on the environment.

At Plisson 1808, this philosophy has always guided our approach. Our shaving soaps and aftershave balms formulated with natural extracts, embody a constant commitment to quality, authenticity and well-being.

For decades, the market has been dominated by synthetic solutions prioritizing immediate efficiency, without consideration for long-term effects. Today, this logic is reversed. Ingredients such as jojoba oil, sweet almond, shea butter or aloe vera prove to be powerful allies to moisturize, regenerate and protect the skin, especially during and after shaving.

The use of plant-derived ingredients not only enhances the sensory experience through their subtle fragrances and delicate textures, but also significantly reduces the risk of irritation, redness or adverse reactions.

The male skin, often thicker but also more sensitive after shaving, fully benefits from these noble components, which act deeply and gently.

Choosing the natural is not to give up efficiency, but rather to redefine it with intelligence and respect. It is one of the great keys to modern male care.

Traditional shaving: a ritual that honors time and precision

In a world dominated by immediacy, traditional shaving represents a way to reconnect with the essential. Much more than a simple mechanical gesture, it becomes a meaningful ritual, an invitation to slow down the pace to give yourself a moment. In this return to the roots of male care, each element of the ritual takes on a particular dimension: the shaving brush, the soap, the safety razor. It is not just about tools, but objects that embody precision, elegance and know-how passed down with pride over generations.

Shaving men with classical instruments offers advantages that go far beyond the aesthetic aspect. It allows a clearer cut, reduces the risk of irritation thanks to a mastered technique, and offers a sensory dimension that transforms the act into a personal, almost meditative experience. For many gentlemen, this moment constitutes a precious pause, a space where care and refinement meet.

At Plisson 1808, we celebrate this vision of shaving with collections that combine refined design and impeccable performance. Our metal razors, high-quality natural or synthetic fibre shaving brushes and carefully formulated soaps demonstrate a commitment to excellence, down to the smallest detail.

This ritual also allows each man to personalize his experience: type of blade, soap scent, foam density or handle shape. This is where all its charm lies: regain control of the gesture and make daily care a moment of authenticity and distinction.

The art of beard maintenance: a sophisticated alternative to full shaving

If men’s shaving remains a pillar of male care, more and more men choose to keep their beard as an expression of style and personality. This choice, far from involving less attention, requires on the contrary a certain rigor and specific products, guaranteeing the health of the skin and the aesthetic harmony of the face.

Maintaining a beard involves a full-fledged ritual, with precise gestures and adapted formulas. Growing is not enough: it is necessary to moisturize, nourish, clean and style regularly. In this context, the Plisson beard oil plays a central role. Enriched with natural ingredients such as Safflower, Vitamin E and Prickly Pear Seeds. Our oil softens the hair, strengthens it from the root and gives it a neat look, without greasy effect. Used daily, it prevents dryness, frizz and split ends.

The balms, on the other hand, offer additional control and allow for a flexible structure of the beard. Combined with high-quality combs or brushes, they ensure a clean and elegant look.

At Plisson 1808, we consider that the beard is not a simple trend, but a way to express masculine elegance differently. We thus offer high-end solutions that naturally fit into the routine of the modern gentleman, whether he prefers a short and structured beard or a longer and more elaborate one.

A well-groomed beard reflects discipline, good taste and self-respect. Like a clean-shaven face, it deserves expert gestures and noble products, serving an irreproachable image.

Aftershave care: a necessity for male skin

In the world of men’s shaving, the moment following the act of shaving is of paramount importance. It is no longer seen as a mere optional step, but as an absolute necessity to keep the skin in good condition. Each shave, even perfectly executed, constitutes a controlled aggression: the blade does not only remove the hair, but also a thin layer of skin cells, leaving the skin temporarily vulnerable. That is why the application of an aftershave care should not be neglected, it is an essential gesture of protection and repair.

Men today expect more from their post-shave products. They are looking for moisturizing but light formulas, soothing but not irritating, capable of providing an immediate feeling of freshness while being effective. At Plisson 1808, we have designed treatments adapted to these modern requirements, designed to act on different levels of the epidermis. Our after-shave balm, for example, combines the aftershave and the seeds of prickly pear. These ingredients with repairing and soothing properties, perfect for reducing redness, relieve tightness and prevent microcuts. Plisson also designed an aftershave balm for the skull, so that the skin is hydrated after each type of shaving.

Our Moisturizing Fluid, on the other hand, is aimed at those who prefer light textures, easily absorbed, without greasy film. Its balanced formula based on Joubarbe, Flax oil and Avocado leaves the skin soft, toned and visibly revitalized. In both cases, the focus is on natural components, selected for their effectiveness and affinity with the skin.

Integrating quality aftershave care into your routine not only extends the benefits of shaving, it also helps to preserve skin health, comfort and appearance in the long term. It is a precious step that deserves products worthy of the ritual it completes.

Functional minimalism: fewer products, more efficiency

In a world marked by speed and information overload, many men today choose to simplify their skincare routine without compromising on quality. From this desire was born a clear trend in the field of men’s shaving: functional minimalism. A quest for the essential, where each product must be both useful, effective and versatile.

This minimalism is not synonymous with renunciation. On the contrary, it reflects a refinement of choice, an attention paid to composition, texture and use. At Plisson 1808, we design products that fit into this logic: combining performance, pleasure and sobriety. Thus, our shaving soaps do not just prepare the skin: they gently cleanse it, soften it and facilitate a high-precision shave.

In the same way, our aftershave balms moisturise, soothe and protect in one single application, avoiding the use of several separate treatments. Comfort and efficiency meet in a single gesture.

This return to the essential also responds to a new way of conceiving luxury: a discreet, intentional luxury based on quality rather than quantity. Fewer bottles in the bathroom, but each with a real function, adapted to the skin of modern man.

Reducing the steps of one’s routine does not amount to neglecting one’s well-being. On the contrary, it means optimizing one’s time, actions and products. At Plisson 1808, this refined elegance embodies a conscious art of living, where each care has meaning.

Responsible shaving: conscious elegance and environmental commitment

Today, men’s skincare is not only defined by the performance of products or shaving precision, but also by the attention paid to their environmental impact. The shaving of men thus enters a new era, one where elegance rhymes with consciousness, and where personal well-being is combined with respect for the planet. This global vision has given rise to a strong trend: that of responsible shaving, both in the choice of materials and in formulas and manufacturing processes.

More and more men prioritize sustainability over ephemerality. They opt for solid tools, designed from noble materials such as metal or wood, capable of accompanying them for years without generating unnecessary waste. At Plisson 1808, this requirement guides the design of our razors, shaving brushes and accessories. The selection of robust, recyclable and aesthetically timeless materials is part of a true sustainable consumption ethic.

Moreover, our formulas exclude aggressive or polluting substances. We prefer ingredients of natural origin, not tested on animals, chosen for their effectiveness and respect for the skin as well as the environment. This approach translates into a purer, healthier care experience that is fully in line with modern human values.

Responsible shaving is not just a trend, but a necessary evolution. He embodies an informed masculinity, attentive to herself and the world around her. In each Plisson 1808 product, this commitment is concretized, offering lasting beauty that honors both man and the planet.

Every decision related to the male care routine can become a reflection of distinction and character. From traditional shaving to sophisticated beard maintenance, choosing the essential, natural and durable is today a true form of elegance.

We invite you to explore our articles of advice and recommendations, designed to enrich your daily ritual and discover new ways to take care of your skin with authenticity.

Plisson 1808, tradition and excellence in every gesture.